top of page

#1 Marketing Mistake New Businesses Make: Are You Guilty?

Updated: Sep 18, 2023

Every company embarks on its unique marketing journey, hoping to make meaningful connections. But how does one ensure the journey is on the right path?

The Bewildering Paths

Marketing is vast, offering multiple channels and strategies. But without direction, it can feel overwhelming. You might have the most enticing logo or a state-of-the-art website, but if they don't align with your target audience, they might not yield the results you expect.

"People do not buy goods and services. They buy relations, stories, and magic." - Seth Godin

Understanding Your Ideal Customer

Before mapping out any marketing strategy, the first step should always be understanding your ideal customer. By zeroing in on their needs, behaviors, and preferences, you can create marketing campaigns that genuinely resonate.

  1. Identify Pain Points: What challenges do they face that your product or service can address?

  2. Determine Interests: Understand where they spend their time and what content engages them

  3. Speak Their Language: Craft messages that feel personal and relevant

Strategic Precision

With your customer as the focal point, each marketing effort becomes strategic, targeted, and impactful.

  • Efficiency: Instead of casting a wide net, you're now reaching out directly to those who would benefit most from what you offer

  • Building Trust: When customers feel understood, they are more likely to trust and engage with your brand

  • Resource Optimization: Spend your marketing budget on campaigns that have a higher likelihood of success

Before You Go

Whether you're in the vibrant landscape of Memphis or anywhere else in the world, the principles remain the same. Understand your audience, craft your message, and watch your brand resonate. And if you need a guiding hand, K17 Production is here to help.

Keen on diving deeper into effective marketing strategies? Send me a message

Carlos Ramirez

Marketing Director

K17 Production



bottom of page